Introduction The Peak-End Rule (PER) is a concept in behavioural psychology that suggests people jud...
The retail industry is undergoing a fast-paced and exhilarating transformation fuelled by changing c...
The Symbiosis of AI and CX Welcome to a future where Artificial Intelligence (AI) is essential in th...
The banking sector is undergoing rapid transformation, with traditional banks prioritising technolog...
In the highly competitive retail industry, exceptional customer service is crucial in establishing a...
The problem of customer loyalty in business is multifaceted, but at its heart lies a behavioural iss...